Softcode Design
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in-progress Soft Code Design (in-house) · Marketing / Creator tools · 2026

An all-in-one marketing suite for creators

Scheduler, analytics, and AI content — built so a single creator or small brand can run a real marketing operation without stitching five tools together.

Role
Product strategy · UX/UI design · Full-stack build

🚧 Now in build. We’re shipping the closed beta this quarter. Get on the waitlist →

Why we’re building it

Most creators we talk to are paying for four or five tools — Buffer for scheduling, ChatGPT for captions, Notion for planning, a spreadsheet for analytics, and another tool for cross-posting. Each one is fine. Together they’re a tax on time the creator could spend making.

We’re building one product where the work flows in a straight line: idea → draft → schedule → publish → measure → next idea.

What’s inside (v1)

  • Multi-platform scheduler — Instagram, TikTok, YouTube Shorts, X, LinkedIn. Drag-to-reorder, time-zone smart.
  • AI co-writer — captions, hooks, hashtag clusters that learn the creator’s voice over time. Always human-approved.
  • Unified analytics — real engagement from official APIs (no shady SDKs). What’s working, what’s not, in plain English.
  • Idea inbox — capture from voice, screenshot, link. Convert to a draft in one click.
  • Content calendar — Notion-meets-Buffer, but designed for one person to actually run it.

What it won’t do

We won’t sell fake followers. We won’t auto-DM strangers. We won’t use bot networks for “engagement.” Every action goes through the platforms’ official APIs and respects their rate limits — so creators we work with don’t lose their accounts.

Tech

  • Frontend — Next.js + the Ataskate Design System we built in-house.
  • Backend — TypeScript + Postgres + a queue worker for scheduled posts.
  • AI — Claude for the co-writer; embeddings for “more like this.”
  • Auth & integrations — official Meta Graph, TikTok, YouTube Data, X v2, LinkedIn APIs.

Status

In closed beta with 8 creators and 1 SMB. Public launch summer 2026. If you create on the side or full-time and want in early, drop your details — we’re letting people in weekly.