Refynes — your AI companion to get hired
We designed and built Refynes from the ground up — one product where AI tailors the resume to every job, finds roles that fit, writes the cover letter and gets the candidate ready for the interview. Live on the web and the App Store, with 500+ resumes built.
- Role
- Product strategy · Brand & UI design · Full-stack engineering · AI integration
- Visit
- refynesapp.com ↗
Why Refynes exists
Job seekers in Canada juggle four or five tools at once — a Word doc resume, LinkedIn, Indeed, ChatGPT for keywords, and a coach who’s hard to book. We built Refynes to fold all of it into a single product where the AI does the busywork and the human does the strategy.
We did the whole thing. Strategy, brand, product design, engineering, AI integration, payments — start to ship in 9 weeks.
What we built
Eight tools, one workflow, one subscription — the same eight listed on refynesapp.com:
- AI Tailor — re-tunes language, ordering, and emphasis for a specific job posting, with side-by-side diffs so users always understand what changed.
- Job Board — 15+ job sites in one search, with suggestions that fit you and one-click tailoring of your resume to any listing.
- AI Coach — Ryn, the in-app AI career companion: resume fixes, interview practice and a plan for the search.
- AutoApply — a Chrome add-on that fills in job applications for you. You hit send.
- PDF & Word Export — clean ATS-safe rendering, no broken layouts.
- Cover Letters — an AI cover letter written for the specific job, in seconds.
- 8 Templates — designed in-house, all ATS-tested.
- Resume Check — instant ATS pass-rate score with line-level feedback.
New since launch: Ryn as the guide across the product, AI Humanize (makes AI writing sound like you), and the iOS app on the App Store.
The numbers, six months in
How we worked
Three discovery workshops to find the smallest version of the right product. Weekly Friday demos. The same senior team that designed it built it — no hand-offs to juniors, no “agency layer” between thinking and shipping.
Tech under the hood
- Frontend: Next.js 14, React Server Components, Tailwind, Framer Motion
- Backend: TypeScript on Vercel functions, Postgres + Prisma
- AI: Claude for the tailoring + coach assistant; embeddings for “more like this” job matching
- Payments: Stripe, with a free tier and a Pro tier that unlocks autoapply + the coach
- Auth: Passwordless, 1-click resume upload, no email-verify hoops
Where it goes next
Refynes is now expanding the coaching layer and adding a recruiter side (“For Recruiters” tab is live). We keep shipping feature work and onboarding improvements every month.